When an Asian woman found herself described in a racial slur on a Papa John’s receipt in New York, she fought back by using Twitter.
http://www.huffingtonpost.com/2012/01/07/lady-chinky-eyes-papa-johns-store-uses-receipt-to-call-woman-racial-slur_n_1191434.html?ref=food&ir=Food
Three hours after Tweeting a picture of the receipt, using a hash tag and naming Papa John’s, over 25,000 people had seen it. Papa John’s was forced to respond. While the assistant manager, interviewed by the Huffington Post, was rather clueless (“”I’m sure they didn’t mean any harm but some people will take it offensive”), corporate came down on the franchise and the employee was fired.
Some people on the company’s Facebook page commented that the firing of the employee was excessive, or, as one person put it, “extreem.” I absolutely disagree. I see way too much bad customer service in general. A mean-spirited, racist, bully of a person has to learn he or she doesn’t belong in a position serving the public. And I’m not blaming Papa John’s by any means. There have been plenty of stories in multiple fast food restaurants (and of course other businesses) about rudeness. I don’t even think this was the first case of an ethnic slur printed on a receipt. I applaud Papa John’s for taking the appropriate action.
But I love that Twitter brought the story out into the open and made the firing necessary. It puts companies and employees on notice over and over again that it’s not just one customer they are dealing with. When an employee treats someone rudely there will be witnesses, in some cases thousands and thousands.
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